Senior Performance Marketing Specialist

TL;DR

Senior Performance Marketing Specialist: Manage and optimize paid search campaigns on platforms like Amazon Ads and Google Ads with an accent on driving KPIs such as Margin, TACOS, and Sales. Focus on campaign scaling, data-driven improvements, and cross-functional collaboration to enhance conversion rates and overall campaign performance.

What you will do

• Own and manage advertising tools such as Amazon Ads and Google Ads
• Work autonomously to run and optimize paid search campaigns
• Collaborate cross-functionally with operations and growth teams to improve landing page conversion rates
• Align with teams on KPIs to ensure holistic campaign performance
• Innovate and test new ideas to improve campaign results
• Report campaign results regularly on daily, weekly, and monthly basis

Requirements

• Fluent English required
• Strong hands-on experience with paid search platforms (Google Ads, Microsoft Advertising, Amazon Ads)
• Proficiency in Excel or data visualization tools like Tableau, Power BI, or Google Data Studio
• Ability to analyze data and drive campaign improvements
• Experience scaling advertising campaigns
• Excellent attention to detail and multitasking skills

Hiring process

• HR interview to discuss mission, values, culture, and role expectations
• Manager interview focusing on skills, past projects, and role challenges
• Final interview with senior management and cross-functional team members to discuss career goals and role details