Head Of International Marketing

TL;DR

Head of International Marketing (Sports Nutrition): Leading international marketing strategy and execution for ESN, driving awareness, engagement, and commercial performance across European markets with an accent on D2C growth, brand building, and influencer partnerships. Focus on defining brand positioning, developing omni-channel marketing plans, and leveraging consumer insights for accelerated growth.

Location: Remote within Germany with required regular visits (1-2 times/month) to the Hamburg HQ and travel across European markets

Company

hirify.global (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition, focused on high-quality products for health and performance.

What you will do

• Define brand positioning and execute omni-channel marketing plans for international markets.
• Build brand heat through local activations, content, and collaborations with athletes and creators.
• Drive D2C marketing and performance initiatives to grow traffic, conversion, and loyalty.
• Identify effective content, creators, and channels for consumer engagement.
• Partner with local markets to capture consumer insights and accelerate growth.
• Lead a small team and guide international marketing efforts across HQ and local teams.

Requirements

• Minimum 7 years of experience in marketing within FMCG or consumer lifestyle brands, with strong local activation and regional management exposure.
• Proven track record in brand building, performance marketing (lower funnel), and influencer marketing.
• Strong understanding of product and category storytelling.
• Data-driven mindset with the ability to translate insights into growth decisions.
• Highly ambitious, hands-on, and entrepreneurial approach.
• Deep understanding of consumer behavior, culture, and digital engagement.
• Passion for sports, performance, and the ESN lifestyle.

Culture & Benefits

• Flexible working hours and remote work options.
• Attractive employee discounts.
• Subsidy for the E-gym Wellpass.
• Workation.
• Corporate benefits.
• 28 days vacation/year.
• High-performing company with diverse and inclusive culture.