Director, Marketing – Non-Qualified Deferred Compensation (B2B)

TL;DR

Director, Marketing – Non-Qualified Deferred Compensation (B2B): Leading B2B product marketing efforts to support new client acquisition and ongoing plan sponsor engagement with our offering with an accent on developing go-to-market strategies and executing multi-channel programs. Focus on collaborating with cross-functional teams to drive effective marketing initiatives.

Location: Hybrid, requiring onsite work every other week in a Fidelity office.

Salary: $103,000-211,000 USD per year.

Company

hirify.global provides outstanding administration for equity and deferred compensation programs.

What you will do

• Develop and execute go-to-market strategies for new NQ product capabilities.
• Craft clear, differentiated messaging for target personas.
• Create resources and training for sales and relationship management teams.
• Lead full funnel marketing programs to drive engagement.
• Measure the impact of marketing initiatives on sales pipeline and sponsor engagement.
• Collaborate with product management and marketing teams for alignment.

Requirements

• Bachelor’s degree required.
• 8+ years’ experience in marketing strategy & communications preferred.
• Experience in developing integrated marketing programs.
• Strong project management skills.
• Knowledge of employee benefits is preferred.