Senior Product Marketing Manager (Fintech)

TL;DR

Senior Product Marketing Manager (Fintech): Driving strategy and execution for product launches and adoption in a collaborative money management platform with an accent on customer insights, go-to-market strategies, and cross-functional collaboration. Focus on shaping product positioning and messaging to enhance user engagement and business outcomes.

Location: Must be located in the Greater Vancouver Area

Company

hirify.global is an all-in-one, collaborative money management platform focused on helping small businesses thrive.

What you will do

• Serve as a key voice of the customer to inform product roadmap and prioritization.
• Own the strategy and execution of programs that drive product adoption and retention.
• Develop and own go-to-market strategies for new features and product launches.
• Lead research efforts to understand user needs and market trends.
• Collaborate with cross-functional teams to create cohesive customer experiences.
• Manage product launches to meet targets and enable internal teams.

Requirements

• 5+ years of product marketing experience, preferably in B2B or B2B2C.
• Proven track record of launching products and driving adoption.
• Exceptional project management skills and ability to influence stakeholders.
• Metrics-driven with experience in defining KPIs and reporting.
• Strong storytelling skills based on data and customer insights.