Senior Customer Lifecycle Analyst

TL;DR

Senior Customer Lifecycle Analyst (Data Science): Support marketing performance by managing marketing technology stack, analyzing campaign performance, and driving customer segmentation strategies with an accent on data architecture, automation, and campaign optimization. Focus on building dynamic customer attributes, delivering actionable insights, and improving retention through advanced analytics and testing strategies.

Location: United States, Hybrid work format

Salary: $95,000 - $115,000 per year

Company

hirify.global is a multinational communications and money transfer company, industry leader in prepaid communication and payment services, listed on NYSE with over 1800 employees worldwide.

What you will do

• Become a systems expert in marketing technology stack including Braze and Amplitude.
• Support marketing campaigns through data architecture and customer segmentation strategies.
• Analyze campaign performance and provide actionable insights to optimize marketing efforts.
• Lead customer marketing innovation and automation opportunities.
• Develop and maintain dashboards and reports to track KPIs and ROI.
• Collaborate with marketing and engineering teams to enhance campaign targeting and personalization.

Requirements

• Location: Must be based in the United States
• Academic background in quantitative or related fields or practical experience in customer lifecycle analytics.
• Experience with Amplitude or Braze platforms.
• Proficiency in A/B and multivariate testing, including design and analysis.
• Working knowledge of SQL and Tableau is desirable.
• Strong analytical and problem-solving skills.