Data Scientist (Marketing)

TL;DR

Data Scientist (Marketing): Developing and owning end-to-end measurement frameworks and attribution models to assess the impact of global brand investments with an accent on causal inference and statistical modeling. Focus on optimizing budget allocation, defining success metrics for brand performance, and translating complex data into strategic recommendations for executive leadership.

Location: Must be based in the United States (Remote or Hubs in San Francisco, CA and New York, NY)

Salary: $140,000 - $348,000 USD

Company

Figma is a collaborative design platform that helps teams brainstorm, prototype, and iterate on products in real-time.

What you will do

• Develop end-to-end measurement frameworks, attribution models, and evaluation tools to assess marketing investment impact.
• Partner with Brand Marketing, Creative, and Research teams to define success metrics and drive data-informed decisions.
• Apply statistical and machine learning models for audience targeting, creative effectiveness, and campaign performance.
• Build dashboards, reporting frameworks, and analytical tools to track brand performance and business impact.
• Translate complex analyses into clear, actionable recommendations for senior marketing leaders and executives.
• Improve data quality and measurement infrastructure to establish scalable standards for the organization.

Requirements

• 5+ years of experience in Data Science or Marketing Analytics supporting large-scale brand investments.
• Strong foundation in statistics, experimentation, and causal inference.
• Advanced proficiency in SQL and experience using Python or R for scalable analysis.
• Proven ability to influence senior non-technical leaders through clear data translation.
• Must be based in the United States.

Nice to have

• Experience with media mix modeling (MMM) or multi-touch attribution (MTA) methodologies.
• Hands-on experience with marketing data platforms such as Segment or Amplitude.
• Experience working in a B2B SaaS or Product-Led Growth (PLG) environment.

Culture & Benefits

• Comprehensive health, dental, and vision insurance.
• Retirement plan with company contribution and generous PTO.
• Parental leave and reproductive or family planning support.
• Mental health and wellness benefits, plus company recharge days.
• Learning & development and work-from-home stipends.