Hybrid Strategist (Media Strategy)

Location: Johannesburg, South Africa; hybrid work with teams in the office around four days a week

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalized marketing at scale.

What you will do

• Develop strategic media recommendations that integrate consumer journeys and define the role of media across channels.
• Build budget allocations and annual media plans in collaboration with client leads, planning teams, and implementation groups.
• Use client data, technology architecture, research, and planning tools to develop communication and channel objectives.
• Analyze competitors, brands, media trends, and emerging opportunities to improve strategic recommendations.
• Present media updates, strategies, and insights to clients and coordinate work-in-progress meetings with agency partners.
• Collaborate with implementation teams on campaign reporting, optimization recommendations, and performance insights.

Requirements

• Marketing or advertising degree with a focus on strategy.
• Minimum five years of experience in business consultancy, market research, analytics, or strategic planning, including at least three years in media or communications planning.
• Experience in media agencies and working knowledge of media planning.
• Experience working with multiple stakeholders, including suppliers, advertising and marketing agencies, and media owners.
• Proficiency in ATL and digital media planning, integrated channel strategy, campaign reporting, and performance analysis.
• Strong presentation, facilitation, communication, analytical, numerical, and problem-solving skills.

Nice to have

• Experience in campaign implementation and reporting.
• Knowledge of Mindshare and GroupM trading or proprietary offerings.

Culture & Benefits

• Hybrid approach with regular in-office collaboration and events.
• Access to global hirify.global and WPP networks for learning, networking, and career development.
• Employee resource groups and events focused on team achievements, thought leadership, and milestones.
• Medical, vision, and dental insurance, group retirement plans, and significant paid time off.
• Partner discounts and employee mental health awareness days.