Senior Product Manager (Digital Subscriptions)

TL;DR

Senior Product Manager (Digital Subscriptions): Drive growth and optimization of the digital subscription product focusing on user activation, conversion, and retention with an accent on subscription economics, product experiments, and analytics. Focus on designing paywalls, conversion journeys, and coordinating cross-functional teams to improve ARPU, LTV, and reduce churn.

What you will do

• Define product strategy and roadmap using prioritization frameworks (RICE/ICE/Cost of Delay).
• Design and optimize paywalls, landing pages, and conversion journeys to maximize value and minimize friction.
• Improve onboarding, notifications, emails, and habit-building mechanisms.
• Manage product experiments (A/B and multivariate) with methodological rigor.
• Analyze cohorts, funnels, and subscription metrics to identify growth levers.
• Coordinate with technology, editorial, and marketing teams to deliver value agilely.

Requirements

• Experience in digital product management, ideally in subscriptions, e-commerce, or SaaS.
• Solid knowledge of subscription economics including pricing, activation, and retention.
• Experience designing and analyzing product experiments.
• Strong storytelling ability to align stakeholders.
• Mastery of analytics tools such as GA4, funnels, cohorts, and experimentation tools.

Nice to have

• Background in digital media or membership-based industries.
• Experience optimizing UX in paywalls and purchase flows.
• Familiarity with Jobs To Be Done and Opportunity Tree frameworks.
• Experience working with agile cross-functional teams.