TL;DR
Senior Marketing Analyst (Fintech): Drives marketing and growth analytics for a multi-product app, focusing on acquisition efficiency and product innovation. Focus on end-to-end marketing funnel data, experimentation strategy, and advanced analytics projects.
Location: Must be based in London, UK
Company
hirify.global is a fintech company on a mission to build the world's best technology to help people get credit and save money.
What you will do
- Analyse marketing campaign performance across multiple channels and identify trends and opportunities for optimisation.
- Structure and execute high-impact analyses in acquisition funnels to inform marketing spend and product evolution.
- Drive experimentation rigor: design, implement, and analyze A/B tests, multivariate experiments, and cohort studies.
- Co-operate with product and credit teams to ensure mid to deep funnel performance is improved.
- Influence data architecture by contributing to schema design that enable more insights.
- Serve as a thought partner to Product Managers and Credit Managers - ensuring analytical insight drives roadmap prioritisation and credit assessments.
Requirements
- 3+ years of experience in data analytics, ideally within a product-led or high-growth tech environment.
- Deep expertise in analytical methods including funnel optimisation, segmentation, cohort analysis, LTV modelling, and regression techniques.
- High proficiency in SQL and strong command of one or more analytics tools or statistical packages (e.g., Python, R).
- Hands-on experience with DBT and familiarity with data modelling best practices
- Skilled in experimentation frameworks (A/B testing, hypothesis testing, causal inference).
- Excellent communication skills with experience influencing cross-functional stakeholders and product leaders.
Nice to have
- Experience in credit marketing (credit cards, loans, car finance etc.)
- Experience with paid media platforms (Google Ads, Meta, Tiktok etc.) and working with marketing teams
- Experience building or contributing to Marketing Mix Models or incrementality testing frameworks.
- Familiarity with data instrumentation and schema design in product development cycles
Culture & Benefits
- Opportunity to scale up one of the world’s most successful fintech companies.
- Best-in-class compensation, including equity.
- Hybrid work: work from home every Monday and Friday if you wish.
- In-house chefs prepare fresh, healthy lunches in the office every Tuesday-Thursday.
- Private health insurance.
- Inclusive and open workspace in London.
Hiring process
- Screening call
- Take home task and cognitive tests
- Case study
- Final Interview
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