Director Of Ad Monetisation (Mobile Games)

TL;DR

Director Of Ad Monetisation (Mobile Games): Lead and optimise global advertising strategy across a portfolio of top mobile games with an accent on ad tech innovation, data-driven yield optimisation, and cross-functional leadership. Focus on managing $100M+ annual ad revenue, building scalable ad tech solutions, and balancing revenue growth with player experience.

Location: Hybrid in London, UK

Company

hirify.global is a leading independent mobile games company with a global team of 2,500+ across 12 studios, known for top-charting casual and puzzle games and a data-driven approach to game development and monetisation.

What you will do

• Lead and optimise ad monetisation strategy across all Tripledot titles balancing revenue growth with player experience.
• Manage a $100M+ annual ad revenue portfolio through data-driven yield optimisation and testing.
• Own and innovate the ad tech stack and mediation strategy, adopting new technologies and developing custom tools.
• Analyse performance metrics like eCPM, fill rate, and ARPDAU to drive actionable improvements.
• Collaborate cross-functionally with Product, UA, BI, and Engineering teams on ad placements and segmentation.
• Build and mentor a world-class monetisation team focused on analytics, ad operations, and partner management.

Requirements

• Must have 5+ years experience in ad monetisation, ad tech, or performance marketing within gaming or mobile apps.
• Proven success managing $100M+ in annual ad revenue.
• Expert knowledge of mediation, waterfalls, bidding, and partner optimisation.
• Strong analytical and quantitative skills including advanced SQL and data tools.
• Exceptional communication and negotiation skills for engaging senior executives and partners.
• Experience working closely with BI, Product, and Engineering on scalable ad tech solutions.

Nice to have

• Experience leading monetisation for a top-grossing mobile studio or large-scale app portfolio.
• Familiarity with predictive modelling or machine learning in ad optimisation.

Culture & Benefits

• 25 days paid holiday plus bank holidays.
• Hybrid working with 3 days in office (Tuesdays, Wednesdays, plus one flexible day) and 20 days fully remote per year.
• Daily £12 lunch allowance when in office.
• Regular company events and rewards celebrating culture and achievements.
• Employee assistance program, family forming support, life assurance, and group income cover.
• Private medical cover, health cash plan, dental cover, cycle to work scheme, and pension plan.

Hiring process

• Initial screening and interviews.
• Technical and strategic evaluation.