App Marketing Manager

TL;DR

App Marketing Manager: Plan, implement, and manage digital app marketing campaigns across all funnel stages with an accent on campaign optimization, media strategy, and cross-country channel opportunities. Focus on analyzing customer journey KPIs, evaluating creatives, and exploring AI use cases for marketing performance improvement.

What you will do

• Plan, implement and manage digital app marketing campaigns covering all funnel stages: awareness, acquisition and re-engagement
• Develop and execute digital media strategies and plans to achieve awareness and performance targets
• Optimize campaign performance on multiple app advertising platforms including Google, Apple search ads, Meta, TikTok, Snapchat, and Moloco
• Collaborate with Marketing Analytics teams to analyze customer journey funnel and KPIs for campaign optimization
• Analyze audience cohorts to provide insights on ROAS, retention, and CLV
• Evaluate creatives and discuss new testing ideas with the creative team to improve performance
• Drive digital marketing projects and identify cross-country channel opportunities including testing new publishers, tools, and AI use cases

Requirements

• English: B2 level or higher required