Head Of Performance Marketing (B2B, B2C)

TL;DR

Head of Performance Marketing (B2B, B2C): Leading the global acquisition strategy for both B2B and B2C markets, focusing on scalable, data-driven growth. Focus on optimizing spend, creative, and funnel performance to maximize ROI and lifetime value across key markets.

Location: On-site in London

Company

hirify.global is the leading marketplace platform for beauty & wellness trusted by millions of consumers and businesses worldwide.

What you will do

• Lead and scale hirify.global’s global performance marketing strategy across Paid Search (Google, YouTube, Bing) and Paid Social (Meta, TikTok, Snapchat, Pinterest).
• Manage and develop the in-house team to deliver against acquisition and ROI targets for both B2B and B2C campaigns.
• Forecast and optimise budgets across regions and channels to achieve maximum efficiency and growth.
• Partner with Data and Analytics teams to build dashboards, monitor CAC, LTV, and ROAS, and drive continual optimisation.
• Collaborate with Design and Influencer Marketing teams to deliver impactful creative and campaigns.
• Present performance results and insights to senior stakeholders, influencing strategy and investment decisions.

Requirements

• 7–8 years’ experience in performance marketing with strong hands-on expertise in paid search and paid social.
• Proven success running large-scale campaigns in fast-paced, data-led environments (B2B and/or B2C).
• Strong analytical and reporting skills with experience using Google Analytics and Google Tag Manager.
• Demonstrated ability to lead teams and collaborate cross-functionally.
• Confident communicator able to present insights to C-suite stakeholders.
• Creative, proactive, and motivated by impact.

Culture & Benefits

• Culture where individuals of all backgrounds feel comfortable.
• Feel included and truly empowered to contribute fully to our vision and goals.
• Receive fair consideration for employment.