Lifecycle Marketing Operations Specialist (Fintech)

TL;DR

Lifecycle Marketing Operations Specialist (Fintech): Executing data-driven communication strategies to enhance customer engagement and retention with an accent on optimizing marketing workflows and automation. Focus on managing campaigns, A/B testing, and collaborating with cross-functional teams to ensure data integrity.

Location: Hybrid (Calgary, Winnipeg, Toronto)

Company

hirify.global is one of the fastest-growing fintech companies in Canada, focused on building a more rewarding financial future for all Canadians.

What you will do

• Execute and optimize lifecycle communication strategies through automation workflows.
• Implement and monitor A/B tests, documenting learnings to inform content and channel performance.
• Build and manage automated workflows following strategic direction from Senior Marketing Analysts.
• Ensure quality and accuracy through daily QA of all communications, data flows, and campaign triggers.
• Track performance by creating campaign codes and detailed experiment reports on engagement metrics.
• Collaborate with Marketing and Creative teams to QA email templates.

Requirements

• Bachelor’s degree in Marketing, Business, Statistics, or a related field.
• Proficiency in Excel or Google Sheets.
• Hands-on experience with marketing automation platforms (e.g., Iterable, Marketo).
• Experience working with CRM systems (e.g., Salesforce, Hubspot).
• Solid understanding of data and analytics in a marketing context.
• Strong organizational skills and the ability to manage multiple projects under tight deadlines.