Principal Of Market Strategy & Planning (Fintech)

TL;DR

Principal of Market Strategy & Planning (Fintech): Drive cross strategy through multiple initiatives across hirify.global and TurboTax with an accent on aligning end-to-end go-to-market plans, leading resourcing and investment strategy. Focus on resolving GTM conflicts, aligning multiple senior leader stakeholders behind a shared narrative, and reducing executive burden.

Location: Oakland, Charlotte, Culver City, San Diego, London, Bangalore, and New York City

Salary: $280,000-$315,000

Company

hirify.global is a mission-driven company, focused on championing financial progress for its more than 140 million members globally.

What you will do

• Partner with cross-functional teams to build and maintain integrated GTM strategies across high-priority company bets.
• Identify and resolve GTM conflicts across messaging, timing, or resource allocation.
• Represent Marketing in cross-functional strategic planning forums.
• Develop and maintain a cohesive narrative across all GTM efforts.
• Define and operationalize a marketing performance framework across strategic and core initiatives.
• Lead operating mechanics that keep work aligned and on track across GTM teams.

Requirements

• 10+ years of experience in marketing strategy, business operations, or management consulting
• Proven ability to operate at both the strategic and executional level.
• Executive presence and strong storytelling ability across written and verbal formats.
• Deep familiarity with go-to-market planning, product launch cycles, and performance reporting.
• Track record of influencing cross-functional teams and driving alignment across complex, ambiguous environments.
• Experience working directly with senior executives (CMO, GM, Head of Product, etc.).

Nice to have

• Experience in high-growth consumer tech or agency-side marketing strategy.
• MBA

Culture & Benefits

• Medical and Dental Coverage
• Retirement Plan
• Commuter Benefits
• Wellness perks
• Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
• Education Perks
• Paid Gift Week in December