Senior Growth Acquisition Manager (Fintech)

TL;DR

Senior Growth Acquisition Manager (Fintech): Influencing strategy, execution, and optimization of paid media campaigns across multiple channels. Focus on acquiring high-quality users/customers, scaling spend efficiently, and improving ROI through continuous testing, analysis, and optimization.

Location: Position can either be located in Calgary or Toronto. If located in Toronto quarterly travel to the Calgary office would be required.

Company

hirify.global is on a mission to build a more rewarding financial future for all Canadians and is one of the fastest-growing fintech companies in Canada.

What you will do

• Influence the strategy and execution of paid campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, YouTube, LinkedIn, and emerging channels.
• Develop and manage full-funnel campaigns (awareness, consideration, conversion) with clear KPIs and performance targets.
• Driving conversion rate optimization across the customer funnel through detailed analysis, segmentation, and iterative experimentation strategies.
• Build and execute A/B testing and segmentation frameworks to uncover and act on opportunities for improving funnel performance.
• Analyze data to identify bottlenecks and tailoring customer experiences for different segments to maximize conversion rates.

Requirements

• Proven expertise in running and optimizing paid media across Google Ads, Meta, TikTok, and other key platforms.
• A strong analytical mindset with the ability to iterate and segment customer journeys, translating data into actionable strategies for improvement.
• Demonstrated expertise in optimizing user experiences across the funnel, leveraging data-driven insights to improve conversion rates while balancing long-term growth and short-term results.
• Autonomous and detail-oriented with a track record of owning complex funnels end-to-end and driving measurable results.
• Innovative thinker who thrives in fast-paced, ambiguous environments, consistently delivering impactful outcomes through experimentation and iteration.

Culture & Benefits

• All team members have a stake in hirify.global’s success and earn meaningful equity through stock options.
• We trust, respect, and support each other with honest conversations, constructive input, and continuous support.
• We primarily collaborate in person across our Calgary, Winnipeg, and Toronto offices.