Regional Marketing Director (LATAM)

TL;DR

Regional Marketing Director (LATAM): Developing and owning the comprehensive marketing strategy to drive significant revenue growth in the LATAM region with an accent on account-based marketing (ABM) programs. Focus on building and executing the regional marketing strategy from the ground up and providing direct leadership to a team of regional marketing managers.

Location: Remote - Brazil, Remote - Mexico

Company

hirify.global is committed to working with and providing reasonable accommodations to applicants with disabilities.

What you will do

• Own strategic vision, planning, accountable execution and follow-up strategy of LATAM regional marketing plans that create new opportunities, build executive relationships, and impact revenue growth
• Be the key driver of expansion into the rapidly growing LATAM market, with full ownership of building and executing the regional marketing strategy from the ground up.
• Provide direct leadership, coaching, and career development for a team of regional marketing managers, fostering a culture of collaboration, accountability and professional growth.
• Deliver cohesive regional marketing programs that include events (online and offline), paid media, social media, partner co-marketing, and more by collaborating closely with key stakeholders to customize and deploy the LATAM go-to-market (GTM) strategy that drives regional expansion
• Own and manage the complete LATAM marketing budget, including quarterly forecasting, strategic allocation, and ROI analysis to ensure maximum business impact.
• Act as the primary marketing business partner to LATAM sales leadership, reporting on performance, providing data-driven insights, and collaborating developing strategies to achieve pipeline and revenue goals.

Requirements

• Bachelor's degree or equivalent relevant career experience
• 10+ years of progressive marketing experience with a focus on regional marketing and field/demand generation
• Field/demand generation marketing in LATAM region
• Experience in the B2B technology and/or SaaS industry

Nice to have

• 5+ years in a leadership role with direct people management responsibilities
• Business-level fluency in English, Portuguese, and Spanish is preferred
• Proven track record of supporting sales teams to meet or exceed pipeline and revenue targets, with the ability to pivot strategies as needed
• Skilled in managing Account-Based Marketing (ABM) programs and implementing demand generation and integrated marketing strategies

Culture & Benefits

• hirify.global supports employees in working where they work best - either from an office or remotely from any location within their country of employment.
• Reliable internet access for any period of time working remotely, not in a hirify.global office