Product Marketing Manager (Crypto)

TL;DR

Product Marketing Manager (Crypto): Developing and executing go-to-market strategies for Loan Management and Tokenization Compliance products with an accent on positioning and messaging for enterprise crypto finance customers. Focus on driving product adoption and revenue growth through market insights and sales enablement.

Location: London (Hybrid)

Company

hirify.global builds infrastructure to bring financial integrity to the crypto economy.

What you will do

• Develop compelling product positioning and messaging tailored to enterprise crypto finance customers
• Lead GTM planning, execution, and optimisation for major launches and feature updates
• Track market and competitive trends, producing insights and battlecards for Product, Sales, and Growth
• Build sales enablement materials and deliver product training
• Set clear launch goals, measure outcomes, and run post-launch retrospectives

Requirements

• 3+ years in product marketing, product management, or GTM roles in the crypto space
• Proven track record of launching products and driving adoption or revenue growth
• Understanding of enterprise buyers in crypto, finance, or regulated markets
• Strong project management and cross-functional leadership skills
• Clear communication skills for complex or technical products
• Experience using AI tools for marketing and automation