Regional Branding & Partnerships Manager - LATAM

Location: Remote-first, work-from-home arrangement for Brazil and Mexico; the arrangement may vary depending on the role and team.

Company

Binance is a global blockchain ecosystem offering cryptocurrency trading, finance, payments, education, research, and institutional digital-asset services.

What you will do

• Drive go-to-market strategy across multiple Binance products.
• Define goals, audiences, positioning, and messaging, and execute growth initiatives.
• Collaborate with business, marketing, and regional teams to deliver strategic priorities.
• Gather competitive, market, and customer insights to inform product development, business plans, and marketing strategies.
• Launch and optimize insights-driven marketing programs and measurable experimentation.
• Attract, coach, and develop a high-performing product marketing team.

Requirements

• Strong interest in and experience with the cryptocurrency space and community.
• Proven track record of leading launches and marketing campaigns that delivered significant business results.
• Strong collaborative leadership skills and ability to influence and lead cross-functional teams.
• Strong business acumen and extensive knowledge of analytical concepts such as LTV and incrementality.
• Ability to synthesize insights and use them to influence key decisions.
• Resourceful, creative, self-directed approach with the ability to unblock work and achieve goals.
• Ability to operate at both strategic and operational levels and consistently meet or exceed objectives.
• Exceptional written and verbal communication skills, high sense of urgency, and entrepreneurial spirit.

Culture & Benefits

• Remote-first, work-from-home arrangement, subject to the nature of the role and team.
• Work in a user-centric global organization with a flat structure and cross-functional collaboration.
• Fast-paced, innovative environment with autonomy and challenging projects.
• Competitive salary, company benefits, career growth, and continuous learning opportunities.