Integrated Marketing Manager - Consumer & Brand, LATAM (AI)

Location: São Paulo, Brazil; hybrid

Company

OpenAI is an AI research and deployment company developing and deploying general-purpose artificial intelligence products, including ChatGPT.

What you will do

• Lead consumer and brand campaigns across Brazil and Spanish-speaking Latin America from audience definition and cultural insight through creative development, production, launch, and measurement.
• Write creative briefs, guide concept development, review work, and provide actionable feedback to internal creative teams and external agencies.
• Develop locally originated campaigns and adapt global campaigns for Brazil and other LATAM markets while maintaining core brand strategy.
• Build ongoing consumer marketing programs around cultural moments and everyday needs, setting priorities, ownership, and improvement cycles.
• Coordinate Creative, Production, Communications, Media, Product Marketing, Growth, regional, and global partners across paid, owned, earned, social, creator, partnership, and experiential channels.
• Set measurement plans, manage budgets and external partners, and make production and resource trade-offs within agreed authority.

Requirements

• 12+ years of technology marketing experience across Brazil and Spanish-speaking LATAM, including leadership of major technology consumer brand campaigns and ongoing integrated marketing programs from brief through results.
• Deep knowledge of LATAM consumers, culture, and media, with the ability to turn insights into clear strategic choices.
• Strong creative judgment and experience leading briefing, concept review, and production with internal teams and agencies.
• Experience bringing consumer product ideas to life through brand strategy, local insight, and distinctive creative work.
• Experience developing channel plans across paid, owned, and earned media, social, creators, partnerships, or experiences.
• Ability to define brand and campaign success, interpret measurement with specialist partners, and turn results into practical decisions.
• Experience balancing regional consistency with local nuance and influencing cross-functional and global teams without formal authority.
• Demonstrated personal ownership and autonomy, including direct production of high-quality work, external partner management, delivery, and progress with incomplete inputs and limited resources.
• Professional fluency in Portuguese and English is required.

Nice to have

• An established network of local creative, media, creator, or cultural partners.
• Experience marketing AI products, curiosity about how people use AI, and enthusiasm for using AI in daily life.
• Spanish language skills.

Culture & Benefits

• Work with local and global teams to connect AI product innovation with consumer needs, culture, and behavior across LATAM.
• OpenAI is an equal opportunity employer committed to diverse perspectives and reasonable accommodations for applicants with disabilities.
• Background checks are administered according to applicable law.