Regional Marketing Lead (Fintech)

Location: Europe; remote work available

Company

hirify.global operates in the online trading and financial marketing sector.

What you will do

• Develop and own the regional marketing strategy through market and competitor research, audience segmentation, channel planning, and performance delivery.
• Lead and develop regional marketing managers by setting goals, running planning sessions, and maintaining execution standards.
• Track full-funnel performance across clicks, registrations, KYC, FTD, and retention, and report results weekly to the Head of Marketing.
• Localize global campaigns, landing pages, and creatives while managing regional budgets and channel allocation.
• Improve the local user journey from registration and KYC to first deposit and trading, including payment-method drop-off analysis.
• Grow regional communities and content channels, partner with influencers, and plan offline events including expos, seminars, sponsorships, and partner dinners.

Requirements

• At least 4 years of marketing experience with a strong B2C background.
• At least 2 years of experience managing a team of 4 or more people.
• Hands-on experience developing and implementing marketing strategies and managing marketing budgets.
• Experience attracting users in Arab (MENA) or Sub-Saharan Africa (SSA) markets.
• Experience with web and app analytics, including GA4, Mixpanel, or Amplitude; BI dashboards such as Tableau, Power BI, or Metabase; and attribution platforms such as AppsFlyer, Kochava, or Adjust.
• Understanding of full-funnel unit economics, including CAC, LTV, and cohort payback.
• Experience adapting global campaigns for local markets.
• Hands-on experience with paid traffic channels including Google and Meta, as well as SEO.
• Upper Intermediate to Advanced English proficiency required.

Nice to have

• Background in trading, crypto, or iGaming.
• Knowledge of financial advertising rules on Google, Meta, and TikTok, plus regional regulatory requirements.
• Experience launching and growing communities on Telegram, Discord, X, and YouTube.
• Experience planning and budgeting offline marketing events.
• Experience working with culturally diverse international teams.

Culture & Benefits

• Work in a large international cross-functional team of experienced professionals.
• 20 paid vacation days and 10 paid sick leave days per year.
• Public holidays according to the company-approved holiday list.
• Medical insurance.
• Remote work opportunity, professional education budget, language learning budget, and wellness budget for gym memberships, sports gear, and related expenses.