Lead Marketing Specialist

Location: Hybrid in Mexico City, Mexico, or Sao Paulo, Brazil

Company

hirify.global develops technology products and supports collaboration, play, and flexible work.

What you will do

• Adapt global and regional marketing strategies, including value propositions, pricing, and positioning, to local cultural and competitive conditions.
• Monitor market volatility, pricing, competitors, risks, and growth opportunities, providing feedback to regional teams.
• Align Sales, GTM, Operations, and Finance around unified execution plans.
• Lead local activations, brand partnerships, community building, creator and influencer relationships, and localized storytelling.
• Ensure consistent global brand execution while coordinating cross-country collaboration and sharing best practices.
• Define account KPIs, manage external agencies and partner investments, oversee execution quality, and optimize ROI.

Requirements

• 6+ years of marketing experience in an IT or Consumer Goods environment with a recognized A-brand company.
• Strong marketing planning experience and a comprehensive understanding of retail and e-tail markets.
• Strong project management skills; detail-oriented and highly organized.
• Fluent English.
• Solid presentation and negotiation skills, including the ability to manage relationships with key retail partners.
• Experience building and leveraging content creation strategies and engaging with influencers.

Culture & Benefits

• Flexible hybrid work model supporting productivity and connection.
• Inclusive culture where diversity is valued and differences are celebrated.
• Comprehensive and competitive benefits supporting physical, financial, emotional, intellectual, and social wellbeing.
• Equal opportunity employer with accommodation support available for the application process.