Regional Head of Marketing (LATAM)

Location: Fully remote; listed locations include Estonia, Poland, Spain, Bulgaria, Portugal, Serbia, Croatia, the United Kingdom, Brazil, Costa Rica, Malta, Panama, and Europe.

Company

hirify.global is a crypto-poker platform combining blockchain technology with online poker and casino gaming.

What you will do

• Build and lead the LATAM marketing and growth plan for poker and casino in line with the global strategy.
• Assess player segments, competitors, channels, market opportunities, and commercial potential across the region.
• Recommend marketing budgets, resources, and staged hires; build a lean regional team and lead through influence alongside central teams.
• Test and scale acquisition channels and campaigns, working with paid media, affiliate, agent, and partnerships teams.
• Lead regional brand, community, PR, events, sponsorships, promotions, and tournament series.
• Localize messaging, creative, promotions, community tone, and player journeys while reporting regional performance and market insights.

Requirements

• Senior marketing experience in online poker, casino, or iGaming, with deep knowledge of at least one key market in the region.
• Proven experience scaling user acquisition and brand awareness across a market.
• Sound judgment when assessing complex or emerging markets.
• Experience building business cases for marketing budgets and headcount and allocating spend against acquisition targets.
• Strong command of CAC, LTV, cohort analysis, revenue share, and CPA.
• Established network of regional poker affiliates, agents, creators, communities, partners, and marketing talent, with evidence of results.
• Experience building teams and leading through influence alongside central teams.
• Native-level language ability in one of the region’s key markets and professional English.

Culture & Benefits

• Fully remote work with flexible working hours.
• Competitive salary and performance-based bonuses.
• Opportunity to work with blockchain technology in the online gaming industry.
• Collaborative and inclusive team culture.
• Professional development and career growth opportunities.