Vice President, Marketing Engineering & AI Orchestration

TL;DR

Vice President, Marketing Engineering & AI Orchestration: Leading the establishment and scaling of a new marketing function that integrates marketing technology and AI orchestration. Focus on architecting an AI-first go-to-market model and building a unified Marketing Engineering organization.

Company

hirify.global is committed to creating an inclusive and engaging environment where our employees can thrive as we rally behind our common mission to make the digital world a safer place.

What you will do

• Architect an AI-first go-to-market (GTM) model that includes LLM optimization, generative AI visibility, and AI-powered demand orchestration.
• Lead and evolve a team of web developers, data engineers, and MarTech specialists into a unified Marketing Engineering organization.
• Build the infrastructure for continuous marketing experimentation, allowing for the rapid deployment of new AI-native GTM tools.
• Serve as the technical backbone of marketing, ensuring every function has the platforms, AI integrations, and orchestration they need to succeed.
• Champion AI ethics, transparency, and digital trust in all marketing executions, embedding human oversight into AI-driven systems.
• Enable PR and Communications with AI visibility audits and tooling to manage brand reputation in large language models and generative AI-driven discovery.

Requirements

• 12+ years of experience in growth marketing, marketing technology, or GTM leadership, with a proven history of building scalable systems.
• Technical fluency with hands-on knowledge of APIs, LLM integrations, customer data platforms, and automation frameworks.
• Experience as a systems thinker and operator who can architect full-funnel marketing systems that blend data, AI, and human creativity.
• Demonstrated cross-functional leadership and a proven ability to support and align diverse teams.
• A track record as an innovator and transformer who has successfully incubated new functions or products that redefined GTM operations.