Growth Marketing Manager (Crypto)

Location: Kazakhstan; remote-first, work-from-home arrangement may vary depending on the role and team

Company

Binance operates a global blockchain ecosystem offering cryptocurrency trading, finance, education, payments, institutional services, and other digital-asset products.

What you will do

• Own growth initiatives and market OKRs for Kazakhstan.
• Launch user acquisition, reactivation, educational, and bonus-based campaigns.
• Develop creative activations, new product offerings, interactive mechanics, and lifecycle improvements.
• Map and optimize the Visit → Registration → KYC → Deposit → Trade user journey and conversion funnel.
• Design and execute A/B tests and product optimization experiments.
• Report metrics progress and campaign performance to the Marketing & Operations team.

Requirements

• 2–4 years of relevant experience in Growth, Digital, or Performance Marketing.
• Experience with audience activation for financial products, including activation landing pages, lifecycle campaigns, and reactivation of churned users.
• Execution-oriented mindset with strong ownership and independence.
• Analytical, data-driven approach with hands-on A/B testing and product optimization experience.
• Native-level Russian and Kazakh, plus strong English proficiency.
• Passion for crypto, blockchain, or fintech and an interest in current industry trends.

Nice to have

• Growth experience in crypto, technology, IT, fintech, e-commerce, or mobile applications.
• Background in traditional finance with proven growth playbooks.
• Previous experience in crypto marketing or fintech products.

Culture & Benefits

• Remote-first, work-from-home arrangement, subject to the nature of the role and team.
• Autonomous work in a fast-paced, innovative, and results-driven environment.
• Collaboration in a user-centric global organization with a flat structure.
• Competitive salary, company benefits, career growth, and continuous learning opportunities.