Product Marketing Lead (B2B SaaS)

Location: Fully remote, based in the UK or Stockholm; remote/hybrid working options are available.

Company

hirify.global is a financial operations software company providing a unified SaaS platform for financial close, consolidation, FP&A, reporting, and the Office of the CFO through Aico, AARO, and Mercur.

What you will do

• Own and evolve the product marketing strategy in line with company growth objectives and the product roadmap.
• Research markets, buyers, users, competitors, and customer problems; define positioning, value propositions, messaging frameworks, and differentiated narratives.
• Build and operate a tiered launch framework, classify releases, coordinate cross-functional plans, and run launches end to end.
• Create internal and external messaging for product, sales, presales, support, professional services, executives, partners, customers, press, and analysts.
• Develop enablement assets including pitch decks, playbooks, competitive battlecards, demo narratives, ROI tools, case studies, references, web content, and campaign content.
• Run competitive intelligence and win/loss analysis while supporting new-logo acquisition, adoption, cross-sell, upsell, and recurring revenue growth.

Requirements

• 5+ years of experience in a product marketing function, ideally in B2B SaaS.
• Proven experience building product marketing strategy and leading launches ranging from minor releases to new-to-market products.
• Expertise in positioning and messaging for technical and business audiences, both internal and external.
• Demonstrable commercial impact on new-logo acquisition, cross-sell, upsell, and recurring revenue.
• Strong cross-functional partnership with product management, marketing, sales enablement, and customer success.
• Excellent storytelling, written and verbal communication, and the ability to influence without authority.
• Analytical, data-driven approach to measuring and optimising product marketing performance.

Nice to have

• Experience defining or rolling out a tiered launch framework.
• Experience building, mentoring, or leading a product marketing team, or clear ambition and aptitude to do so.
• Familiarity with financial operations, subscription or recurring-revenue business models, or the company’s market domain.
• Relevant product marketing certification, such as Pragmatic Institute or Product Marketing Alliance.
• Experience with analyst and press relations.

Culture & Benefits

• Permanent, full-time position with an initial senior individual contributor scope and potential to grow into a leadership role.
• Private equity-backed growth journey with strong strategic direction.
• Competitive compensation and a strong benefits package.
• Flexible hours and wellness allowances.
• Remote/hybrid working options; the role is based in the UK or Stockholm.

Hiring process

• Initial conversation with the recruitment team.
• Hiring manager interview.
• Final-stage interview including a role-specific task.