Product Marketing Manager (Aviation)

Location: Ottawa, Canada (hybrid) or the United Kingdom (remote). Fixed-term, full-time 13-month maternity leave cover.

Company

hirify.global operates in technology and aviation, serving airports, airlines, and air navigation service providers.

What you will do

• Develop and own differentiated messaging and positioning for products and services across airport, airline, and ANSP buyer personas.
• Translate technical and operational capabilities into value propositions for executive, operations, safety, and technical stakeholders.
• Lead voice-of-the-customer research, competitive intelligence, buyer-persona development, endorsements, references, quotes, and case studies.
• Create sales enablement materials including pitch decks, solution briefs, battlecards, objection handling, and competitive guidance.
• Support go-to-market planning, product releases, feature launches, campaign assets, thought leadership, and demand generation.
• Track message and asset adoption, launch performance, engagement, and contribution to pipeline, using results to refine positioning and priorities.

Requirements

• 5–7 years of B2B product marketing experience, ideally in technical, enterprise, or platform/SaaS environments.
• Experience owning messaging and positioning frameworks and the collateral and sales enablement they drive.
• Ability to translate complex technical products and services into clear value propositions for sophisticated specialist buyers.
• Experience supporting product launches and go-to-market execution in cross-functional settings.
• Strong writing and storytelling skills, with discipline around approved, evidence-based claims.
• Experience owning voice-of-the-customer and competitive research and converting insight into messaging, content, and thought leadership.
• Experience working directly with customers to develop references, quotes, and case studies.
• Track record of measuring product marketing impact and owning outcomes including adoption, launch performance, and pipeline contribution.
• Ability to build AI into daily marketing workflows for research, content production, competitive analysis, and reporting while validating outputs and maintaining accuracy.
• Individual-contributor scope with responsibility for multiple products and services and collaboration across Product, Services, Sales, Training, Content, and Marketing.

Nice to have

• Experience in aviation, air traffic management, airports, or another safety-critical, regulated, operationally complex industry.
• Familiarity with long, multi-stakeholder enterprise or public-sector/infrastructure sales cycles.
• Exposure to demand generation, paid campaigns, and sales enablement platforms.

Culture & Benefits

• Full-time fixed-term employment for 13 months covering maternity leave.
• Hybrid work in Ottawa or remote work from the United Kingdom.
• Individual-contributor role with no direct reports.
• Work spans prospect-facing and internal sales-enablement audiences, with outputs kept distinct by audience.