Product Marketing Manager Principal

Location: Remote - Sweden

Annual salary: SEK 818,100–1,063,600. Pay basis: monthly.

Company

hirify.global provides enterprise B2B software serving product, sales, marketing, partner, and support workflows.

What you will do

• Own positioning and messaging for a product domain, including claims, supporting proof, and the core sales narrative.
• Translate win/loss data, customer conversations, competitive movement, and regulatory change into a roadmap-ready perspective for Product.
• Own go-to-market plans for launches, from segmentation and offer decisions through commercial readiness for Sales, Partners, and Support.
• Run launch teams to delivery dates and establish positioning as the single source of truth across Product, Sales, and Marketing.
• Turn competitive intelligence into winning positions against incumbents and AI-native entrants, including claims and proof for battlecards.
• Support partner and ERP routes to market, pricing and packaging decisions, and representation with analysts, customers, partners, and leadership.

Requirements

• 10+ years in product marketing or an adjacent discipline, with the majority in enterprise B2B software sold through long, multi-stakeholder sales cycles.
• Demonstrated ownership of product-line positioning, including messaging adopted by the field and used in live deals.
• Experience marketing a product embedded in a customer's system of record and reaching part of its market through partners, such as ERP, procurement, billing, or payments.
• Proficiency using pipeline data, deal cycles, and win/loss analysis to connect messaging decisions to win-rate outcomes.
• Ability to become fluent quickly in regulated, technical, detail-heavy domains.
• Ability to write and present complex ideas clearly for tax or finance buyers, sellers in active deals, and leadership audiences.
• Active use of AI tools for research, synthesis, drafting, and competitive monitoring, with the ability to hold a competitive position against AI-native entrants in live deals.
• Role is remote within Sweden.

Nice to have

• Background in indirect tax or another regulated category where rules change on a government timetable.
• Equivalent education, training, and relevant professional experience in lieu of a formal degree.

Culture & Benefits

• Values teamwork, customer focus, integrity, speed, agility, bold innovation, growth, and transparent communication.
• Base salary is expressed in local currency and may vary by qualifications, location, experience, and business needs.
• Additional compensation may include a bonus plan, role-specific sales commission or bonus, and/or equity grants where applicable.
• Compensation complies with applicable local pay-transparency and minimum-wage requirements.

Hiring process

• Connect with the recruiter for additional details about compensation and benefits.