Paid Social Senior Specialist

Location: New York, NY; hybrid with an expectation to work in the office Tuesday–Thursday weekly.

US base salary: $108,000–$135,000 annually, plus equity and benefits.

Company

hirify.global is an AI marketing platform for 1:1 personalization that combines SMS, RCS, email, and push notifications to help brands build customer relationships and drive revenue.

What you will do

• Own paid social strategy, execution, budget management, testing, and performance, with LinkedIn as the core channel.
• Build full-funnel programs supporting brand awareness, demand generation, pipeline, and revenue goals.
• Develop audience strategies using first-party data, account-based audiences, retargeting, suppression, exclusions, and platform targeting.
• Partner with Creative, Content, Product Marketing, Organic Social, Sales, Marketing Operations, Analytics, and platform partners to launch campaigns and improve targeting.
• Build a testing roadmap across audiences, creative, messaging, offers, calls to action, formats, and funnel stages.
• Connect paid social performance to audience quality, pipeline progression, opportunity outcomes, and revenue while sharing recommendations and learnings.

Requirements

• 4+ years of experience in paid social, digital marketing, or B2B performance marketing, with demonstrated campaign ownership and measurable business results.
• Deep hands-on experience with LinkedIn Campaign Manager.
• Experience managing paid media budgets and making investment decisions based on business outcomes.
• Strong understanding of B2B audience strategy, account-based marketing, retargeting, suppression, and full-funnel media.
• Strong analytical skills and the ability to connect media performance to pipeline and revenue.
• Experience building structured testing programs across audiences, creative, messaging, offers, and formats.
• Strong campaign management, communication, collaboration, and attention-to-detail skills.
• Experience working with CRM and marketing automation data, plus experience using AI tools to uncover insights, improve optimization, and reduce manual work.

Nice to have

• Experience with additional paid social platforms.
• Salesforce and HubSpot experience.

Culture & Benefits

• Competitive health and wellness benefits, equity, and other employee perks.
• Values include acting with urgency, teamwork, customer focus, and ownership.
• Inclusive workplace with equal employment opportunities, employee resource groups, and reasonable accommodations for candidates with disabilities.
• Distributed global workforce with employee hubs in New York City, San Francisco, London, and Sydney.