Senior Performance Marketing Manager, Paid Social (AI)

Location: Hybrid in Atlanta, Burlingame, Denver, New York, San Francisco, or Scottsdale; remote in Toronto, Ontario. US office-based employees generally work from the office 2–3 days per week or more depending on the role.

Cash compensation: $109,000–$133,000 per year in Denver and $132,000–$161,000 per year in San Francisco and New York.

Company

hirify.global provides payroll, health insurance, 401(k), and HR products for more than 500,000 small businesses.

What you will do

• Own full-funnel paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok, from awareness through retargeting and conversion.
• Manage multi-million-dollar budgets, including pacing, forecasting, budget-versus-actual analysis, and investment recommendations against pipeline and revenue targets.
• Apply the paid acquisition measurement framework, improve attribution and budget allocation, and partner with Engineering on pixels, tracking, troubleshooting, and QA.
• Lead creative strategy and scaled testing with creative studios and agencies, turning performance data into creative direction and learning roadmaps.
• Use AI tools for briefs, copy variants, audience research, analysis, and reusable workflow systems; document paid social and AI marketing playbooks.
• Test emerging channels and formats, including Google Demand Generation campaigns and ChatGPT ads, and collaborate with marketing, sales, communications, web, brand, and influencer partners.

Requirements

• 7+ years of performance marketing experience at a B2B SaaS company, performance marketing agency, or high-growth consumer organization.
• Deep paid social expertise with full-funnel ownership across at least two major platforms, including hands-on campaign builds, targeting, creative testing, bid and budget management, and measurable pipeline impact.
• Significant budget management experience and a track record of testing and scaling new acquisition channels.
• Strong creative testing skills, including structuring experiments, distinguishing learnings from results, and translating data into creative direction.
• Practical AI fluency, including consistent day-to-day use of AI tools and implementation of AI-driven team efficiencies.
• Ability to translate integrated briefs into paid social strategy and collaborate effectively with brand, web, communications, and other cross-functional partners.
• Analytical, data-driven approach with a clear perspective on attribution in imperfect measurement environments and paid social contribution to business outcomes.

Culture & Benefits

• Full-time employees receive base pay, benefits, and RSU equity.
• Paid Acquisition operates with high autonomy, rapid experimentation, and cross-functional partnership.
• AI fluency is treated as a core part of the role, with expectations to use relevant AI tools and develop expertise.
• Hybrid employees need a secure, reliable, and consistent internet connection when working outside the office, and all employees are expected to maintain regular, predictable availability.
• hirify.global maintains physical offices in Denver, San Francisco, and New York City; Symmetry roles follow the same office expectations from the Scottsdale office.