Growth Marketing Manager (Paid Demand & ABM)

Location: United States

Salary: $130,000–$200,000 per year

Company

hirify.global builds Voice AI models and APIs for speech-to-text, text-to-speech, voice cloning, speech understanding, LLM access, and dictation. Its models process nearly 2 million hours of audio daily and more than 15 million API calls per day.

What you will do

• Build and run cross-platform retargeting across LinkedIn, Meta, Vibe, YouTube, display, connected TV, and other channels for engineers at target accounts.
• Own paid ABM programs for new-logo acquisition and customer expansion, supporting direct mail, webinars, launches, and Vibe programs in partnership with Sales, BDRs, Revenue Operations, and Events.
• Run geo-targeted paid campaigns for in-person events and field activations, creating a repeatable playbook for audiences, timing, creative, budgets, registration tracking, and follow-up.
• Test new channels, formats, creative variations, and AI assistant or agent ad placements weekly, deciding what to scale or cut based on data.
• Own Google Ads, paid search, YouTube, and Performance Max, optimizing toward API activation and maintaining accurate online and offline conversion tracking.
• Build account-level performance reporting in Looker and the data warehouse, covering engagement, registrations, pipeline, revenue, spend, and cost per activation.

Requirements

• 4+ years of experience in B2B paid acquisition or demand generation, including personal management of six-figure monthly budgets.
• Demonstrated experience in both ABM and conversion marketing, including LinkedIn and connected TV awareness programs that measurably moved engagement or pipeline within named target-account lists.
• Experience with cross-platform retargeting, ABM platforms, paid support for direct mail, and paid campaigns for events, webinars, launches, and geo-targeted account programs.
• Deep hands-on Google Ads experience covering account structure, bidding strategies, conversion setup, and search-term management.
• Experience at a startup or fast-paced, scrappy team where campaigns were built directly rather than managed through an agency.
• Experience testing paid channels and formats and making data-backed scale-or-cut decisions.
• Experience marketing technical, developer-facing products and writing ads for engineering audiences.
• Comfort with conversion tracking, attribution, audience syncing, Google Ads, LinkedIn Campaign Manager, a CDP such as RudderStack or Segment, and enrichment tools such as Clay.
• Ability to analyze performance data using SQL, Looker, or similar tools, with strong copywriting and creative judgment.
• Comfort with AI-assisted bidding, Performance Max, predictive audiences, and AI-enabled workflows.

Nice to have

• Experience at a usage-based, API, or developer-focused company.
• Experience with AI/ML, voice, speech, or infrastructure products.
• Experience with CTV platforms, Reddit Ads, YouTube, or emerging B2B channels.
• Experience with intent data and ABM platforms such as Vibe, 6sense, or Demandbase.
• Experience running direct mail programs using Sendoso, Reachdesk, or similar tools.
• Experience running product-launch advertising at a high-growth startup with a fast release cadence.

Culture & Benefits

• Work in a flat, high-ownership environment with direct access to tools and information and minimal bureaucracy.
• Partner closely with Product Marketing, Brand Studio, Analytics, Sales, Revenue Operations, and Events.
• Use AI tools and agents for ad-copy generation, audience building, search-term reviews, budget pacing, anomaly alerts, and reporting.
• Salary ranges are adjusted based on experience, skill level, qualifications, and internal equity; candidates with more or less experience may be considered.

Hiring process

• Selected candidates should review the Candidate AI Guidance explaining permitted AI use during the application, take-home, and interview stages.
• Applicants from the EU or UK should review the GDPR Job Applicant Privacy Notice.