Digital Marketing Manager (Paid Social)

Location: Hybrid role based in the Boston, Massachusetts office, United States; travel may be required.

Salary: $95,500–$152,500 annually, plus eligibility for 401(k), equity grants, and potentially an annual bonus.

Company

hirify.global is an e-commerce company building digital shopping and customer experiences for pet products.

What you will do

• Own planning, execution, optimization, and performance for large-scale Meta and Reddit paid media across multiple lines of business.
• Build full-funnel campaigns covering awareness, traffic, conversion bidding, catalog optimization, and app optimization.
• Develop creative strategy and high-volume testing across studio, UGC, creator, influencer, and performance-native formats.
• Use algorithmic bidding, audience expansion, automation, and structured experimentation across creatives, audiences, bids, landing experiences, and app events.
• Monitor product feeds, catalogs, commerce integrations, and dynamic product ads.
• Partner with analytics, data science, engineering, product, creative teams, external partners, and platform representatives on tracking, attribution, incrementality, reporting, and emerging opportunities.

Requirements

• Bachelor’s degree in business, marketing, or a related field.
• 5+ years of Paid Social experience with significant hands-on Meta Ads experience.
• Proven experience managing large-scale e-commerce Meta campaigns.
• Deep understanding of Meta’s ad auction, creative ranking factors, and optimization mechanics.
• Experience scaling creator-driven performance strategies.
• Strong knowledge of conversion tracking, app events, pixel implementation, mobile measurement partners, product catalogs, feeds, and dynamic product ads.
• Strong analytical skills and comfort with Excel.
• Experience with attribution platforms and incrementality testing methodologies.
• Ability to independently drive performance roadmaps in ambiguous environments; experience with Google Analytics, Tableau, or similar analytics platforms.

Nice to have

• Basic SQL knowledge.

Culture & Benefits

• Hybrid work from the Boston office within the Brand Marketing team.
• Medical, prescription, vision, dental, life, disability, hospital indemnity, critical illness, and accident insurance.
• Parental leave, family services, backup dependent care, flexible spending accounts, telemedicine, employee assistance, and other discounts.
• Unlimited PTO for exempt salary team members subject to manager approval, six paid holidays, and potential paid sick and family leave under applicable regulations.
• 401(k), new-hire and annual equity grants, and potential annual bonus eligibility.