Manager, Media Planning & Strategy (Paid Media)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Location: Remote within the United States, with residence in the Pacific or Mountain time zone required to align with team and client schedules. Roles are open in Denver, Los Angeles, Phoenix, Portland, Salt Lake City, San Diego, and San Francisco.
Salary: $75,000–$95,000 USD annually for a 40-hour workweek; range depends on experience, expertise, physical location, and organizational impact.
Company
is a Growth Invention company combining technology and marketing across Brand & Media, Experience, Commerce, CRM, and Technology & Data.
What you will do
- Develop integrated media plans for direct-to-consumer and retail marketplace business models, including tactic-level plans, investment scenarios, budgets, KPIs, channel selection, and partner recommendations.
- Translate research and platform data into actionable plans using GWI, eMarketer, Pathmatics, Similarweb, Meta, Google, Amazon, The Trade Desk, and client data.
- Build full-funnel, channel-agnostic plans across CPC- and CPM-based investment frameworks.
- Align campaigns with product launches, retail media opportunities, promotional moments, and key U.S. retailers.
- Apply Amazon Ads expertise across search, DSP, and display; adapt planning to evolving retail media capabilities and international expansion.
- Partner with Client Services, Media Activation, Data Science, Creative, strategy leads, external partners, and junior team members to guide activation, track plan versus actuals, present recommendations, and improve planning practices.
Requirements
- 4+ years of hands-on experience in media planning and strategy, including digital media buying both on and off retail environments.
- 2+ years of experience with planning and research tools such as GWI, Pathmatics, Comscore, eMarketer, and platform-native dashboards.
- 2+ years of client-facing and team-management experience.
- Strong familiarity with Amazon retail media solutions and knowledge of retail platforms including Best Buy, Target, and Walmart.
- Experience planning across CPC and CPM channels, with a clear understanding of brand and performance media.
- Strong understanding of audience segmentation, full-funnel planning, and measurement frameworks.
- Ability to articulate a persuasive point of view clearly and concisely in written and verbal presentations.
- Curious, creative, rigorous, and analytical mindset with interest in the intersection of media, retail, technology, and consumer behavior.
- Strong collaboration, client relationship-building, leadership, and cross-functional navigation skills.
Culture & Benefits
- Fixed-term role in a remote-first organization.
- Culture centered on being better together, relentlessly curious, and getting things done.
- Inclusive, barrier-free workplace with confidential accommodation support during recruitment and employment.
- Equal opportunity employer and B Corp-certified company focused on purpose-driven work.
- U.S. work authorization is required; participates in E-Verify.
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