Digital Media Strategy and Planning Manager I (AI)

Location: Work From Home - California - Los Angeles, United States

Salary: $62,000–$78,000 USD annually

Company

hirify.global is a global live entertainment company operating Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship.

What you will do

• Develop and present full-funnel, data-driven digital media strategies aligned with event goals and audience insights.
• Own direct media buying from vendor RFPs and negotiations through activation, and oversee campaign delivery, pacing, and performance across platforms.
• Lead reporting with Analytics, evaluate performance, implement optimizations, and turn data into strategic recommendations.
• Partner with Marketing, Analytics, and Creative teams to build campaigns across paid, earned, and owned channels.
• Manage relationships with tour marketers, category managers, clients, and external vendors, communicating recommendations clearly.
• Mentor Specialists and Associates, support onboarding, track industry trends, and use AI tools while validating outputs against benchmarks and past learnings.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 4+ years of experience in digital paid media; offline media experience is a plus.
• Moderate to deep experience with at least one major media platform or tool, including Campaign Manager 360, Google Ads, SA360, Meta Business Manager, The Trade Desk, or Asana.
• Proven ability to manage campaigns end-to-end across multiple digital platforms.
• Experience with direct media buying, including RFPs and vendor negotiation.
• Strong Excel and data analysis skills.
• Confident use of AI tools and data dashboards, with the judgment to test outputs and form independent recommendations.
• Excellent communication, presentation, and client management skills.
• Experience mentoring or training junior team members.

Nice to have

• Offline media experience.
• Agency experience.

Culture & Benefits

• Full-time employment with medical, vision, dental, mental health, FSA, and HSA benefits.
• Paid time off, paid holidays, sick time, personal days, and free concert tickets.
• 401(k) with company match and stock reimbursement program.
• Caregiver leave, baby bonuses, and fertility, adoption, foster, and surrogacy support.
• Career development programs, tuition reimbursement, student loan repayment, volunteer time off, and crowdfunding match.
• Work-from-home arrangement in California, with an emphasis on inclusive and equal employment opportunities.