Manager, Activation Digital Planning, Italy

Location: Milan, Italy; hybrid work approach

Gross annual salary: €31,000–€56,000 EUR

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalized advertising and measurable growth for leading brands.

What you will do

• Lead integrated digital media planning and activation for key client accounts, aligning plans with objectives, budgets, and KPIs.
• Translate client briefs and business priorities into actionable digital media strategies and ensure timely campaign delivery.
• Coordinate account resources, balance workloads, guide junior colleagues, and support their professional development.
• Act as the operational client partner and collaborate with agency teams, media owners, technology partners, creative agencies, and suppliers.
• Monitor campaign delivery, report results and risks, and identify optimization opportunities.
• Lead pre- and post-campaign analysis, turning performance data into strategic insights and recommendations.

Requirements

• At least 5 years of experience in online media planning, including responsibility for client accounts and complex digital media plans.
• Degree or equivalent professional background, preferably in Economics, Advertising, Marketing, Communication, or a related field.
• Knowledge of digital media techniques and platforms, including ad servers, analytics platforms, tag management, and retargeting solutions.
• Experience in account management and building trusted relationships with client media stakeholders.
• Ability to coordinate and train junior team members with practical guidance and constructive feedback.
• Strong analytical, problem-solving, organizational, prioritization, and time-management skills, with high accuracy and attention to detail.
• Ability to work independently, manage multiple projects, accounts, and deadlines, and collaborate effectively under pressure.
• Fluent English, written and spoken.
• Proficient use of technology, including AI, to improve processes, strengthen analysis, and enhance client outcomes.

Nice to have

• Previous experience in offline media planning.
• Knowledge of biddable media, programmatic advertising, and performance marketing.

Culture & Benefits

• Hybrid work environment with in-office events focused on collaboration, team wins, thought leadership, and celebrations.
• Inclusive culture built on trust, respect, belonging, and professional growth.
• Corporate benefits and discounts platform, wellbeing and support programs, and employee mental health awareness days.
• Access to English and 49 other languages, including one complimentary guest account.
• Dedicated e-learning platform with at least 2,000 courses.
• Ticket Restaurant for each working day, accident and life insurance, and tax assistance services.

Hiring process

• Discuss any required accommodations or flexibility with the hiring team during the interview process.
• Employment is governed by the CCNL Aziende del Terziario distribuzione e Servizi.