Growth Lead, Paid (Fintech)

Location: Hybrid, with 2–3 days per week in the New York City or San Francisco office; candidates must live within a commutable distance.

Salary: $130K–$170K plus equity.

Company

hirify.global builds data and intelligence infrastructure for business verification, onboarding, formation, registration, management, and compliance. Its platform serves banks, fintechs, and more than 50,000 companies.

What you will do

• Own the paid demand engine across paid search, paid social, display and retargeting, intent and review-site placements, and sponsored content.
• Build the unified paid budget and channel mix, while managing the agency as a vendor executing against the strategy.
• Connect channel spend to qualified pipeline and revenue through CAC and payback models by channel and segment.
• Run an ongoing test-and-kill program for channels, audiences, and creative, reallocating budget toward effective initiatives.
• Partner with EPD on paid-specific landing pages, conversion tracking, and shared funnel instrumentation.
• Coordinate paid campaigns supporting the Named Accounts motion and build evidence-based cases for scaling spend.

Requirements

• Senior individual contributor with 5+ years of hands-on paid acquisition or demand generation marketing experience.
• Ability to see and coordinate the complete paid motion, including channel mix, measurement, creative, and landing pages.
• Track record of personally owning an end-to-end growth number in a high-growth environment with real budget accountability.
• Experience running paid media across multiple channels at meaningful budgets, rather than specializing in only one platform.
• Ability to defend CAC and payback models directly to executive stakeholders and stop underperforming channels.
• Technical fluency sufficient to hold an agency accountable and evaluate its recommendations.
• Strong execution skills alongside strategic planning, including preparing briefs, analyzing data, and building models.
• A narrow channel-specialist background is not required; the role requires ownership of the full paid system and payback narrative.

Nice to have

• End-to-end paid acquisition budget ownership at a B2B SaaS or fintech company.
• Experience building CAC and payback models and defending them to executive stakeholders.
• Familiarity with modern paid platforms and measurement tools, including perspectives on using AI for targeting, creative testing, or bidding.
• Management consulting experience or an early operating role at a high-growth startup.

Culture & Benefits

• Hybrid work model with flexibility alongside regular in-person collaboration.
• Work with a fintech infrastructure company backed by Y Combinator, Sequoia Capital, Accel, Insight Partners, and Canapi.
• Equity is included in the compensation package.