Consumer Marketing - Growth Lead (AI)

Location: Remote, United States; listed location: San Francisco

Company

Develops hirify.global, an AI companion robot designed to support healthier aging, reduce loneliness, and help older adults live independently.

What you will do

• Drive full-stack growth execution for the direct-to-consumer channel and support revenue targets.
• Develop and execute multi-channel strategies across paid media, email, influencers, social, print, audio, TV, affiliates, and communities.
• Manage media buying, budget allocation, campaign testing, conversion optimization, and ROI improvement.
• Create and optimize messaging and content for ads, websites, landing pages, newsletters, social media, email, and affiliate channels.
• Build automated lifecycle campaigns based on user behavior and engagement.
• Develop marketing analytics and reporting while collaborating with product and customer success teams to improve user journeys.

Requirements

• 3–5 years of experience in consumer marketing, growth, or user acquisition, including expertise in consumer electronics or subscription business models; required.
• Experience with A/B testing, analytics, and performance tracking.
• Experience with media-buying and campaign agencies, including ad buys and ROI optimization across Meta, Google, TikTok, and OpenAI.
• Strong copywriting and messaging skills for email campaigns, newsletters, landing pages, and paid advertising.
• Proficiency with CRM and marketing automation tools such as Klaviyo, Shopify, Looker, and Google Analytics.
• Ability to manage complex cross-functional projects and multiple workstreams.
• Customer-first mindset, empathy for older adults, proactive self-direction, and willingness to learn and improve.
• Creative, data-driven, entrepreneurial, and execution-oriented approach to growth.

Culture & Benefits

• Remote full-time role supporting the US direct-to-consumer market.
• Reports directly to the Chief Strategy Officer and works with a fast-growing Physical AI product.
• Opportunity to combine creative storytelling, analytical decision-making, and hands-on execution while improving the lives of older adults.