Senior Manager, CRM

Location: Remote within the United States; hirify.global operates as a distributed team across 28+ U.S. states, with headquarters in New York City.

Expected pay range: $124,000–$152,000 per year.

Company

hirify.global uses AI to deliver personalized healthy groceries, recipes, and supplements through a consumer-focused food and wellness platform.

What you will do

• Develop and lead CRM strategy and roadmap across onboarding, activation, retention, reactivation, and win-back.
• Own lifecycle, triggered, promotional, and ad hoc communications across email, SMS, push, and other notification channels.
• Build segmentation and personalization with Data Science and Product using customer preferences, behavior, and order history.
• Run experiments across content, offers, timing, and flows, translating results into decisions and documented best practices.
• Manage, coach, and develop CRM marketers while coordinating freelance and agency partners.
• Own deliverability, compliance, CRM performance reporting, Braze data pipelines, Canvas architecture, and CRM tooling improvements.

Requirements

• 6–10 years of experience in CRM, lifecycle, service, account management, sales, or email marketing.
• Proven ability to grow engagement, retention, and revenue through lifecycle programs at direct-to-consumer brands, ideally subscription or recurring-revenue businesses.
• Extensive hands-on Braze experience, including Canvas Flow, segmentation, Liquid personalization, Connected Content, and Currents.
• Strong analytical and results-oriented skills, including designing and analyzing A/B, multivariate, holdout, and incrementality tests, with experience in attribution and customer data.
• Experience with CRM data pipelines, including event and attribute schemas, warehouse-to-Braze synchronization, and exporting engagement data for analysis.
• Strong project management and cross-functional collaboration skills.

Nice to have

• Looker and SQL experience.
• Experience building segmentation and personalization strategies with data and product teams.
• Startup or high-growth company experience, especially in food and e-commerce.

Culture & Benefits

• Remote-first, distributed work environment with virtual team events and an annual company retreat.
• Equity, unlimited vacation, and universal paid parental leave.
• Comprehensive health, vision, dental, and life insurance.
• 401k with company match and a monthly hirify.global grocery credit.
• Work-from-home stipend for initial home-office setup.