Senior CRM Manager

Location: London, United Kingdom; hybrid with 3 days in the office and 2 days working from home

Company

hirify.global develops sports nutrition products for athletes and everyday gym-goers.

What you will do

• Define the multi-market CRM strategy across email, SMS, push/in-app, and direct mail.
• Build lifecycle programmes covering onboarding, replenishment, cross-sell, upsell, win-back, loyalty, referrals, seasonal campaigns, and product launches.
• Oversee segmentation, creative briefs, campaign QA, delivery, analysis, personalisation, and testing.
• Partner with Data & Analytics on audience strategy, RFM cohorts, replenishment cadences, attribution, forecasting, and KPI reporting.
• Own the ESP/CDP and adjacent tooling while safeguarding deliverability, sender reputation, consent capture, and domain authentication.
• Lead and develop three CRM Executives, collaborate across marketing and product functions, and manage CRM budgets and forecasts.

Requirements

• Approximately 7 years of CRM or lifecycle marketing experience within eCommerce or D2C.
• Experience owning a multi-channel lifecycle programme that improved repeat rate and LTV at scale.
• Hands-on expertise with a modern ESP/CDP such as Braze, Klaviyo, Iterable, Salesforce Marketing Cloud, or Emarsys.
• Strong analytical and experimentation skills, including cohort analysis, incrementality, and champion/challenger frameworks.
• Working knowledge of HTML/CSS for email QA, event and identity data, and light SQL or BI tools such as GA4, BigQuery, Looker, or Power BI.
• Deep understanding of deliverability and list-growth best practices.
• People-first leadership skills, with the ability to build capability, set high standards, and create momentum.
• Knowledge of UK GDPR, PECR, and market-specific privacy requirements, including consent, retention, and data usage.

Nice to have

• Experience with loyalty programmes, referrals, and ambassador- or UGC-led journeys.
• Multi-market CRM experience across the UK and EU, including localisation at scale.
• Familiarity with MMM, MTA, or incrementality testing.

Culture & Benefits

• Monthly hirify.global Bank benefits allowance, including a subsidised gym membership.
• Birthday day off, optional additional annual leave, and optional volunteering day.
• PerkBox subscription, 60% discount on hirify.global products, pension scheme, life assurance, Medicash, and enhanced maternity and paternity leave.
• Flexi start, summer working hours, cycle-to-work scheme, workplace nursery scheme, pantry, and Thursday and Friday drinks fridge.
• Inclusive and equal-opportunities workplace focused on employee voice, diversity, and customer-first brand standards.