CRM Manager (Subscription)

Location: Fully remote in the United Kingdom

Salary: £50,000–£60,000 per year, depending on experience

Company

Growing DTC subscription brand in the health and wellness space, with approximately 90% of revenue generated through subscriptions.

What you will do

• Own the full customer lifecycle in Klaviyo, including welcome, onboarding, product education, replenishment, pre-billing, failed payment, save and skip, and winback journeys.
• Analyze flow, customer, and cohort performance to identify revenue and margin loss, and develop retention strategies based on cancellation and skip behavior.
• Convert high-intent one-time customers into subscribers and manage CRM activity across email, SMS, and WhatsApp.
• Manage deliverability, database health, engagement, and loyalty mechanics including earn, burn, tiers, and redemption journeys.
• Brief and iterate CRM assets with creative teams, lead commercially prioritized A/B testing, and report on incremental revenue and margin contribution.

Requirements

• Proven experience owning a CRM programme end to end.
• Deep hands-on Klaviyo expertise, including complex conditional and branched journeys.
• Strong understanding of flow performance, attribution, incremental revenue, subscriber behavior, churn, and retention.
• Experience working in a subscription-led business and with Skio, Recharge, or a similar subscription platform.
• Highly analytical approach with the curiosity to investigate data and the ability to turn insights into action by personally building and launching recommendations.
• Strong strategic thinking and ability to prioritize across multiple opportunities and projects.
• Independent, structured, and fast-moving approach.

Nice to have

• Experience with a loyalty platform.

Culture & Benefits

• Significant ownership of CRM and retention strategy from day one.
• Opportunity to build the CRM function and potentially grow into a CRM or Retention Lead role as the business scales.
• Inclusive and diverse workplace committed to a fair and accessible recruitment process.

Hiring process

• Only shortlisted candidates will be contacted for the next stage.
• If no response is received within two weeks of applying, the application has not been successful.