Senior CRM Manager (Ecommerce)

Location: UK, Manchester; onsite role

Company

hirify.global is a global ecommerce group operating beauty and sports nutrition businesses, including LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty.

What you will do

• Lead the LOOKFANTASTIC CRM team of eight across the UK & Ireland and EU regions.
• Deliver the CRM strategy across email, app push, workflows, and triggers.
• Develop monthly, data-led CRM campaign plans aligned with commercial targets and customer experience.
• Review automation performance and introduce or optimise workflows and triggers.
• Lead cross-market test-and-learn initiatives and report performance.
• Improve activation, retention, customer satisfaction, opt-in rates, app and loyalty engagement, subscriptions, and customer lifetime value.

Requirements

• 4+ years of CRM experience, including direct line-management experience with multiple team members.
• Ability to analyse data and produce actionable insights.
• Strong communication, articulation, influencing, and senior-stakeholder management skills.
• Ability to manage multiple stakeholders and projects in a fast-paced environment.
• Self-motivated multitasking and strong time-management skills.
• Strong commercial acumen.

Culture & Benefits

• Access to bespoke development programmes and an upskilling programme delivered with an industry-leading training provider.
• 25 days of annual leave plus bank holidays, a birthday day off, enhanced maternity and paternity pay, compassionate leave, the option to buy back up to 3 days, and 2 volunteer-leave days after 12 months.
• In-house GP appointments, a 24/7 Bupa Employee Assistance Programme, an onsite gym, and onsite physiotherapy.
• Salary-sacrifice technology savings, a subsidised bus pass from Manchester City Centre to the ICON office, up to 50% staff discount, an onsite staff shop, referral rewards, and anniversary gifts.
• hirify.global is a Disability Confident Committed and diverse, inclusive employer; reasonable adjustments are available during recruitment.

Hiring process

• Applicants invited to interview can request reasonable adjustments to support participation in the recruitment process.
• Due to application volumes, responses may take up to 14 days.