Head of CRM and Lifecycle Product - 12 month FTC (Ecommerce)

Location: London, England, United Kingdom; hybrid with at least 3 days a week in the office

Company

hirify.global is a global online fashion retailer serving millions of customers through a digital commerce platform.

What you will do

• Implement and optimise lifecycle CRM across push and email, focusing on first-to-second purchase and repeat purchase.
• Build automated, product-triggered and behavioural journeys with suppressions and frequency controls.
• Drive segmentation and personalisation using purchase, browsing, size, returns and loyalty data.
• Own Braze and associated CRM/CDP platforms, contribute to CRM architecture, and oversee deliverability, push performance and channel health across markets.
• Own retention measurement, including engagement, contactability, frequency and repeat behaviour; run holdouts and continuous test-and-learn programmes with Analytics.
• Prioritise quarterly CRM delivery, lead and develop the Commercial and Product team, and provide hands-on support where specialist depth is needed.

Requirements

• Senior lifecycle CRM experience in a business with millions of customers across multiple markets.
• Deep hands-on expertise in push and app CRM and email.
• Strong Braze experience or experience with a comparable enterprise platform, including its underlying data.
• Track record of building triggered journeys and personalisation that measurably improved retention or repeat purchase.
• Experience running holdouts and test-and-learn programmes.
• People leadership experience, including developing team capability and leading CRM through peak periods.

Nice to have

• Fashion, retail or ecommerce experience.
• CRM re-platforming or new data platform experience.
• Interim or fixed-term leadership experience with the ability to start quickly.

Culture & Benefits

• 12-month fixed-term contract with full-time employment.
• Hybrid working with at least 3 days per week in the office to support in-person collaboration.
• Employee discount and access to employee sample sales.
• 25 days of paid annual leave plus an additional celebration day.
• Performance-related bonus and private medical care scheme.
• Personalised learning and in-the-moment development opportunities; commitment to Diversity, Equity & Inclusion and reasonable adjustments during recruitment.