Marketing Automation Journey Lead

Location: London; hybrid model requiring staff to work onsite 50% of the time, subject to role requirements and regular review.

Company

hirify.global is a global news organisation delivering quality information and services through authoritative, accurate journalism.

What you will do

• Design, map and orchestrate connected automated customer journeys across acquisition, conversion, onboarding, engagement, retention and customer value.
• Maintain the journey portfolio, identify gaps, overlaps and friction, and recommend optimisation, redesign, consolidation, extension or retirement.
• Own the opportunity and optimisation roadmap, prioritising work by customer and commercial impact, reach, effort and strategic importance.
• Define journey sequencing, eligibility, hierarchy, suppression rules, audiences, triggers, branching logic, personalisation, testing and data dependencies.
• Establish KPIs, hypotheses, control groups and measurement approaches, using customer, account, behavioural and commercial data to improve outcomes.
• Provide architectural direction, brief and coach delivery colleagues, and develop Centre of Excellence standards, playbooks and reusable ways of working.

Requirements

• Significant experience in marketing automation, CRM, lifecycle marketing or a closely related field.
• Strong expertise in customer journey architecture, design and orchestration across interconnected customer experiences.
• Experience managing or optimising a portfolio of automated journeys and identifying gaps, dependencies and improvement opportunities.
• Ability to translate customer and commercial challenges into journey strategies and practical automation solutions.
• Strong understanding of triggers, segmentation, personalisation, decisioning, channel selection, frequency and journey sequencing.
• Excellent analytical, problem-solving and organisational skills, including evidence-based prioritisation and use of customer, behavioural and commercial data.
• Experience developing testing and experimentation approaches and applying insights to journey optimisation.
• Commercial awareness of how automated journeys support acquisition, conversion, onboarding, engagement, retention and customer value.
• Ability to map and explain sophisticated customer journeys, influence collaborators, challenge briefs, coach colleagues and understand implementation requirements, dependencies and platform constraints.

Nice to have

• Experience in subscription, digital media, recurring revenue or other customer lifecycle businesses.
• Familiarity with Bloomreach, Salesforce Marketing Cloud, Marketo or equivalent marketing automation and customer data platforms.
• Experience with behavioural decisioning, next-best-action, dynamic content, advanced personalisation and multichannel journeys across email, onsite and other digital channels.
• Knowledge of account-based marketing, multi-contact buying journeys or complex B2B customer relationships.
• Experience developing reusable journey frameworks, playbooks or operating standards, and working across B2C and B2B audiences or within a Centre of Excellence.

Culture & Benefits

• Collaborative, inclusive culture focused on fairness, wellbeing, professional growth and diverse perspectives.
• Hybrid working with onsite attendance required 50% of the time; flexible working requests are considered subject to role suitability.
• Generous annual leave, medical cover, inclusive parental leave packages and subsidised gym memberships.
• Opportunities to contribute to the community and work with colleagues across a global news organisation.

Hiring process

• Applications are reviewed by a member of the recruitment team rather than by AI.
• Applicants may use AI during the application process, but all information must be authentic and accurately represent their skills, experience and qualifications; AI use may be monitored.
• Reasonable adjustments can be requested for the application or interview process.