Senior Product Marketing Manager (Web3)

TL;DR

Senior Product Marketing Manager (Web3): Developing and executing go-to-market strategies for new product launches and key initiatives with an accent on community amplification and cross-functional leadership. Focus on driving product adoption through compelling messaging and performance optimization.

Company/Компания

What you will do/Что делать

• Lead the development and execution of comprehensive go-to-market strategies.
• Collaborate with product teams to prioritize features and create compelling messaging.
• Manage cross-functional teams to ensure timely delivery of launch activities.
• Work with KOLs and influencers to promote products and build brand awareness.
• Define KPIs for GTM success and refine strategies based on performance insights.

Requirements/Требования

• 6+ years of product marketing experience in technology companies.
• At least 2 years in the crypto/Web3 or blockchain space.
• Deep understanding of blockchain technology and the broader Web3 ecosystem.
• Exceptional communication and storytelling skills.
• Ability to work cross-functionally in a startup environment.