CRM Marketing Specialist

Location: Draper, Utah (Hybrid); ability to work onsite at the Draper headquarters is required.

Company

hirify.global is part of SeekWell, a vision-care company that operates hirify.global, Luna, and The Framery and is owned by KKR.

What you will do

• Maintain seasonal and promotional CRM campaign calendars, create briefs, and coordinate deliverables, reviews, approvals, dependencies, and deadlines.
• Partner with storefront, merchandising, insurance, cross-sell, design, marketing operations, analytics, product, and brand campaign teams.
• Review historical campaign performance, identify trends and opportunities, and coordinate A/B tests with defined hypotheses and success measures.
• Document findings and apply learnings to personalization, audience targeting, timing, messaging, and channel decisions.
• Use customer data and platform tools to define audiences and validate targeting, messaging, offers, links, and send timing before launch.
• Coordinate holiday and promotional scheduling, monitor campaign performance, communicate recommendations, and maintain campaign documentation.

Requirements

• 1+ year of experience in digital marketing, CRM, or a related field, preferably in ecommerce or a direct-to-consumer business.
• Experience planning and executing marketing campaigns, including A/B testing, reviewing results, and making recommendations based on findings.
• Strong analytical thinking and curiosity, with the ability to identify campaign-performance patterns and evaluate results with analytics partners.
• Exceptional attention to detail and ownership of campaign accuracy, documentation, and follow-through.
• Experience collaborating across teams, building productive relationships, and keeping stakeholders aligned as priorities and timelines change.
• Strong organizational and project-coordination skills, including the ability to manage multiple campaigns and deadlines.
• Clear written and verbal communication, including writing useful briefs and explaining findings and next steps.
• Familiarity with customer segmentation, marketing automation tools such as Braze, and customer data platforms; willingness to learn new tools and processes.

Culture & Benefits

• Onsite work at the Draper headquarters with a hybrid arrangement.
• Free eye exams for the employee's entire family and discounts on lenses, glasses, and other services.
• Healthcare coverage, 401(k) match, flexible PTO, and tuition reimbursement.
• Onsite restaurant with discounted meals, free snacks, ice cream, drinks, and an onsite gym.
• Equal opportunity employer with reasonable accommodation available for qualified individuals with disabilities.