Director of Retention & Lifecycle (DTC)

Location: Remote, based outside the US.

Salary: USD $115,000–$145,000 per year, plus a 15–20% performance bonus after the trial period.

Company

hirify.global is a profitable direct-to-consumer pet brand selling premium products through Shopify, Amazon and Chewy, with more than $50M in annual revenue and a second brand in development.

What you will do

• Own subscription programs for both brands, including offers, bundles, cadence, customer portal, cancellation flows and save tactics.
• Lead email, SMS and lifecycle marketing, including welcome, post-purchase, replenishment, cross-sell, win-back and VIP flows.
• Manage the retention agency’s calendar, flows, targets and performance while maintaining list health and deliverability.
• Lead the customer experience team, set customer service policy and improve CSAT, reviews, refunds, chargebacks and support performance.
• Track cohort retention, repeat purchase rate, churn, MRR and lifetime value by brand and channel; report weekly and review monthly with the CEO.
• Build retention playbooks and SOPs so the operating system runs without dependence on one person.

Requirements

• Must be fully remote and based outside the US.
• Fluent English required.
• 5–6+ years of retention or lifecycle experience at DTC brands, including retention leadership at a subscription brand generating $30M–$50M+ annually; this is a must.
• Experience growing subscription programs and deep knowledge of churn, saves, cohorts and MRR.
• Experience building email and SMS programs with Klaviyo or a similar platform.
• Deep hands-on experience with Klaviyo or similar and Loop or a similar subscription platform.
• Ability to analyze cohort, lifetime value and churn data and identify the lever that moves performance.
• Experience running structured tests on offers, flows and save tactics.
• Experience leading retention and customer experience teams and managing agencies through KPIs and goals.
• Strong commercial judgment, customer understanding and alignment with the company’s values; willingness to work closely with the founder while scaling the company.

Culture & Benefits

• 100% remote work with a lean, senior team and significant individual ownership.
• Fast-moving, hands-on environment focused on creativity, data-driven decisions, AI and automation.
• Weekly retention testing and rapid action on churn, refund and customer-service issues.
• Direct collaboration with the founder and participation in scaling the business from $50M+ toward $100M+ in annual revenue.
• The role is not a stress-free corporate 9–5 position and requires an active, results-oriented working style.

Hiring process

• Application followed by a screening interview.
• In-depth interview with the CEO, reference calls and a final CEO interview.
• 90-day targets for each outcome are agreed before the start date.