Marketing Manager (B2B Events)

Location: London Bridge, United Kingdom (hybrid)

Company

ROAR B2B, part of hirify.global, delivers industry events and publishing platforms across Environment, Healthcare and Business Technology.

What you will do

• Build marketing strategies and operational plans for event and platform portfolios, aligned with business objectives, deadlines and budgets.
• Plan and deliver integrated campaigns across email, digital, social, print, direct mail, PR and events.
• Drive visitor registrations, inbound leads and exhibitor opportunities through segmentation, persona development, messaging and content planning.
• Lead SEO, PPC, social and email activity, while using dashboards and trend analysis to test and optimise campaigns.
• Manage marketing budgets, suppliers, agencies, media partners, sponsors, exhibitors and other stakeholders against agreed KPIs.
• Direct the production and proofreading of on-brand marketing collateral and support a collaborative, high-performing team.

Requirements

• At least 3 years of marketing experience, ideally in events or a related field.
• Proven experience designing and delivering complex, integrated, multi-channel campaigns.
• Strong analytical skills and a track record of testing and optimisation.
• In-depth knowledge of digital marketing tools, including analytics and reporting, plus proficiency in CRM and marketing automation tools.
• Excellent written and verbal communication, including strong copywriting skills.
• Exceptional organisation, with the ability to prioritise multiple deadlines.
• Confidence supporting and mentoring others, with a creative approach and exceptional attention to detail.
• Ability to work in a hybrid setup in London Bridge, United Kingdom.

Nice to have

• Degree in Marketing, Business, Communications or a related field, or equivalent experience.
• Experience marketing B2B trade shows or exhibitions.
• Experience with HubSpot.
• Working knowledge of the environment, healthcare or business technology sectors.

Culture & Benefits

• Collaborative, inclusive and multicultural working environment.
• Opportunity to work across events, publishing platforms and international markets.
• Culture focused on experimentation, metrics-driven decisions, knowledge sharing and continuous improvement.
• Reasonable adjustments are available throughout the recruitment process.
• hirify.global may request a DBS or credit check if required for the role.

Hiring process

• The role does not usually include sponsorship.
• Applicants can contact the HR team to request reasonable adjustments during recruitment.