Senior Retention Marketing Executive (CRM)

Location: Bath, England, United Kingdom; hybrid role requiring 2 days per week from the Bath office.

Salary: £27,000–£30,000 per year.

Company

hirify.global creates expert content and media experiences across technology, gaming, entertainment, fashion, lifestyle, sport, finance, and other specialist areas through websites, magazines, newsletters, social channels, and events.

What you will do

• Plan and execute multi-channel retention, onboarding, and win-back campaigns for digital and print subscriptions.
• Manage end-to-end campaign delivery, including creative briefs for copy, design assets, and promotional offers.
• Build, test, and deliver automated email marketing series and digital customer journeys with CRM teams.
• Review monthly retention metrics and campaign performance to support commercial planning.
• Run A/B tests on email subject lines, layouts, and promotional offers.
• Partner with Editorial, Digital, CRM, Acquisition, and Customer Service stakeholders to improve subscriber experiences.

Requirements

• Experience delivering retention, CRM, or email marketing campaigns in subscription or recurring-revenue sectors.
• Practical experience managing email automation platforms, digital customer journeys, and spreadsheet software such as Google Workspace.
• Experience executing multi-channel email campaigns and automated digital subscriber sequences.
• Strong data evaluation skills, including translating spreadsheet data into clear campaign recommendations.
• Excellent copywriting and proofreading skills with strong attention to detail and brand voice consistency.
• Collaborative problem-solving experience with design, editorial, CRM, and other creative teams.
• Ability to work from the Bath office on a hybrid basis.

Nice to have

• Creative curiosity for A/B testing subject lines, layouts, and promotional offers.
• Knowledge of digital marketing trends.

Culture & Benefits

• Customer-first, collaborative, and supportive CRM environment focused on data-led campaigns and subscriber lifetime value.
• Uncapped leave and enhanced parental leave.
• Discounted dental and private medical care, well-being support, and colleague assistance programmes.
• Profit-related bonus, friend referral scheme, hirify.global share incentive plan, and pension salary sacrifice with up to 5% matching.
• Free drinks and snacks in the offices.