Senior Leader of Product Marketing (AI)

Location: London, hybrid; 3 days a week in the office. Permanent employees may work from anywhere for up to 10 days per year.

Company

hirify.global is an EdTech company building an AI adoption layer and adaptive learning platform that helps organisations turn enterprise AI capabilities into measurable workforce impact.

What you will do

• Define and defend category narrative, product positioning, and messaging architecture across product lines.
• Lead competitive intelligence, win-loss analysis, technical benchmarking, and customer insight processes, feeding evidence into roadmap and pricing decisions.
• Own launch strategy, sequencing, readiness, success metrics, and executive reporting while supporting faster product iteration.
• Equip Sales and Customer Success with collateral, tools, enablement, and strategic deal support.
• Provide evidence-based input on pricing and packaging with Product and Finance.
• Build, hire, and develop the product marketing function, currently comprising four product marketers, and represent it in executive and board-level discussions.

Requirements

• 8+ years of product marketing experience, including 2+ years in people leadership.
• Track record owning positioning and go-to-market strategy for complex technical B2B or B2B2C products; enterprise SaaS and/or AI/ML experience is strongly preferred.
• Ability to work confidently with Engineering and Product and translate technical complexity into buyer value and revenue opportunity.
• Strong quantitative instincts and proven partnership with Product/Technology, Sales, and Finance on roadmaps, deal strategy, monetisation, and revenue recognition.
• Experience presenting market and competitive strategy to C-suite or board audiences.
• Experience operating at genuine scale-up pace, building processes, structure, and infrastructure from scratch with a lean team.
• Demonstrated fluency with AI tools for competitive research, content drafting, and win-loss synthesis.
• Experience at a company that scaled through a comparable stage transition, such as Series B to E or pre-IPO to public.
• Comfort working with high-expectations stakeholders, creating healthy tension, challenging priorities, and earning trust through difficult situations.

Nice to have

• Enterprise SaaS and/or AI/ML background.
• Experience at a company that underwent a comparable scale transition.

Culture & Benefits

• 27 days of holiday including winter shutdown days, bank holidays, and 5 additional days for life events, volunteering, and summer shutdown.
• Bupa private medical insurance, medical cash back plan, therapy, gym access, life insurance, pension contribution, Cycle to Work, and Tech Scheme.
• Share options for every permanent employee, enhanced family leave, paid leave after pregnancy loss, and workplace nursery support.
• Hybrid working with office attendance 3 days per week, plus up to 10 days per year working from anywhere.
• Team socials, company-wide events, office lunch, snacks, and drinks.

Hiring process

• Roles involving Regulated Activity require an Enhanced DBS check, including Children’s Barred List and Prohibition Order checks.
• Applicants for regulated roles must declare convictions, cautions, reprimands, and final warnings; false information may lead to rejection, dismissal, or referral to the police and DBS.