Principal Product Marketing (Fintech)

Location: Mountain View, California; Atlanta, Georgia; or San Diego, California, United States

Base pay: $205,000–$277,500 in Mountain View; $191,000–$258,500 in San Diego.

Company

hirify.global is a financial technology platform serving tens of millions of customers through products including TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Own the go-to-market strategy for a new product serving large national and regional accounting and advisory firms.
• Define buying committees, segmentation, competitive positioning, value propositions, and messaging frameworks.
• Drive product adoption and expansion across service lines, practice groups, and client engagements.
• Build inbound content and demand-generation assets alongside account-based and executive-level outbound motions.
• Convert early-adopter feedback, win/loss data, and leadership conversations into product and messaging input.
• Coordinate a unified go-to-market narrative across this offering and other hirify.global products while measuring expansion and pipeline contribution.

Requirements

• BA/BS or equivalent experience.
• 12+ years of product marketing experience, including enterprise B2B or B2B SaaS and land-and-expand or account-based growth motions.
• Experience building or scaling go-to-market for a new or early-stage product without an established playbook.
• Experience running inbound marketing, including content and demand generation, while coordinating with outbound ABM and executive outreach teams.
• Ability to build customer feedback loops that quickly influence product and messaging.
• Practical fluency using AI for competitive synthesis, positioning, and segmentation.
• Excellent storytelling and executive communication skills, with the ability to align senior leaders and diverse teams.
• Strong cross-functional influence without direct authority and comfort with ambiguity and rapid execution.

Nice to have

• MBA.
• Familiarity with accounting or tax software, complex B2B SaaS, ERP or financial platforms, or multi-partner professional services firms.

Culture & Benefits

• Individual-contributor role with no formal direct reports, combining strategic and operational ownership.
• Competitive compensation with performance-based cash bonus, equity rewards, and benefits eligibility.
• Pay is determined by job-related knowledge, skills, experience, and work location.