Principal, Customer Education GTM

Location: United States — Chicago, Illinois; Atlanta, Georgia; Boston, Massachusetts; Menlo Park and Dublin, California; Bellevue, Washington; Denver, Colorado.

Salary: $150K–$196.3K annually.

Company

Snowflake provides a cloud data platform and is developing AI-enabled ways of working for the agentic enterprise.

What you will do

• Own the end-to-end go-to-market strategy for the customer education portfolio.
• Define positioning, packaging, and channel strategy for On Demand learning.
• Build scalable demand-generation motions through in-product pathways, campaign partnerships, community-led learning, and partner co-marketing.
• Create sales-enablement materials, including talk tracks, segment playbooks, and competitive positioning.
• Coordinate with Dev Rel, Data Superheroes, ATPs, Marketing, CDEV, partners, and the field organization to expand education reach.
• Build measurement frameworks connecting education with product adoption, consumption, and retention; synthesize market signals into portfolio decisions and develop the business case for scaling the function.

Requirements

• 8+ years of experience in product marketing, GTM strategy, growth, or demand generation, ideally in education technology, customer education, or SaaS enablement.
• Demonstrated ability to build and execute GTM strategy for digital or self-service products.
• Strong cross-functional influence skills and experience driving outcomes through teams not directly managed.
• Data-driven approach with experience building measurement frameworks and ROI models.
• Experience working with or across partner ecosystems, community programs, or developer relations.
• Exceptional written and verbal communication skills for authoring strategy documents, presenting to executives, and creating field-facing collateral.
• Comfort with ambiguity and defining a playbook for a new function from scratch.

Nice to have

• Experience in the data, cloud, or AI ecosystem, or with Snowflake specifically.

Culture & Benefits

• Work in a high-visibility role with a direct line to leadership and a mandate to shape the growth of Snowflake's education portfolio.
• Influence outcomes across six ecosystem partners and the entire field organization rather than relying on direct headcount.
• Join a fast-growing environment that values challenging ordinary thinking, experimentation, and innovation.